YU–CHIH LAI

Based in New York

A boutique marketing + creative agency

Established 2013

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From strategy to spotlight, we make brands shine

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BOOK MANUSCRIPT IN PROGRESS
DURUGAN: VISUAL GOVERNANCE
AT THE HIGH QING COURT

Qing Material Culture
Qing Imperial Governance
Manchu court politics
Qing Visual Culture
Qing History of Science
Translation as Cultural Negotiation
Images as a Form of Technology

COLLABORATIVE RESEARCH PROJECT ON THE COLD WAR, THE STATE, AND ART

Funded by the Institute of Modern History, Academia Sinica

ORAL HISTORY PROJECT ON POSTWAR TAIWANESE ART

INTERNATIONAL CONFERENCE “MOVING PEOPLE AND FORMING ASIA: ART, STATE, AND COLD WAR GEOPOLITICS,
1950s–1980s”

Oct. 22-24, 2025, Institute of Modern History, Academia Sinica

GREATER CANTON AND QING GLOBAL KNOWLEDGE: MIGRANT ARTISANS, EXPATRIATE CONTACT ZONES, AND THE EMERGENCE OF HAIXI

In a  good faces xmswvegenjw unsplash (6) world full of noise, we help brands  dale alejandro pmlfjlorrn4 unsplash stand out with clear ideas and  yordan stoyanov iky3rqo3sbx4 unsplash (1) good design that makes an  karsten winegeart hzhoui21vuq unsplash impact.

Featured Work

3 1 2 0
SEEING: 48 OBJECT READERS AND THEIR WORLD

SEEING: 48 OBJECT READERS AND THEIR WORLD

3 1 1 1 0 縮圖
A BOUNDARY-CROSSING HISTORY OF CHINESE ART

A BOUNDARY-CROSSING HISTORY OF CHINESE ART

REN YI

REN YI

TEA AND THE ART MARKET IN SINO-JAPANESE EXCHANGES OF THE LATE NINETEENTH CENTURY: THE CASE OF SENCHA AND SEIWAN MEIEN ZUSHI

TEA AND THE ART MARKET IN SINO-JAPANESE EXCHANGES OF THE LATE NINETEENTH CENTURY: THE CASE OF SENCHA AND SEIWAN MEIEN ZUSHI

HISTORICITY, VISUALITY AND PATTERNS OF LITERATI TRANSCENDENCE: PICTURING THE RED CLIFF

HISTORICITY, VISUALITY AND PATTERNS OF LITERATI TRANSCENDENCE: PICTURING THE RED CLIFF

HOKUSAI À SHANGHAI: REN BONIAN ET LA CULTURE POPULAIRE JAPANAISE (HOKUSAI IN SHANGHAI: REN BONIAN AND JAPANESE POPULAR CULTURE)

HOKUSAI À SHANGHAI: REN BONIAN ET LA CULTURE POPULAIRE JAPANAISE (HOKUSAI IN SHANGHAI: REN BONIAN AND JAPANESE POPULAR CULTURE)

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“The strategy sessions felt like creative therapy — and the final campaign? It stopped people in their tracks. Our audience finally sees us the way we always hoped they would.”

Zak ReidFounder
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“It’s rare to find a partner that’s equally strategic and artistic. They understood our goals, challenged our assumptions, and turned big ideas into visuals that demand attention.”

Eve CrawfordProduct Designer
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“Working with this team was a turning point for our brand. They didn’t just deliver a new identity — they uncovered what made us different and gave it a voice.”

Aura BrooksGraphic Designer